Legal notice

ANALYTICS, COOKIES, AND ADVERTISING

Auranhome uses analytics, advertising, and related technologies to understand how visitors use our website, improve the shopping experience, measure the effectiveness of our marketing, and operate our online store.

Google Analytics

We use Google Analytics 4, an analytics service provided by Google.

Google Analytics may collect information about how visitors interact with our website, including:

Device and browser information;
Approximate geographic location;
Referring websites or marketing sources;
Pages and products viewed;
Website searches and navigation activity;
Shopping-cart and checkout activity;
Purchase and transaction events; and
Technical, performance, and engagement information.

We use this information to understand website traffic, improve website performance, identify popular products, measure marketing effectiveness, and improve our products and customer experience.

Google Analytics may temporarily process an Internet Protocol address to determine approximate location information. Google states that Google Analytics 4 discards the Internet Protocol address before the related analytics data is logged.

We do not intentionally send complete payment-card information, account passwords, government identification numbers, or other highly sensitive personal information to Google Analytics.

Google Advertising Services

Auranhome may use Google Ads and related Google services to:

Measure advertising performance;
Understand which advertisements or marketing channels lead visitors to our website;
Measure product views, shopping-cart activity, checkout activity, and purchases;
Improve the relevance and effectiveness of our advertising; and
Create aggregated marketing and performance reports.

The specific advertising features used may change as our marketing activities develop.

Where required by applicable law, optional advertising and analytics technologies will operate only after the visitor has provided the required consent.

Google & YouTube Sales Channel

Auranhome uses Shopify’s official Google & YouTube sales channel to connect our Shopify store with Google Merchant Center and other eligible Google services.

The sales channel may share product and store information with Google, including:

Product titles and descriptions;
Product images and links;
Prices and availability;
Product variants and identifiers;
Shipping and delivery information;
Return-policy information; and
Other information required to display or advertise our products.

This information may be used to display Auranhome products through Google Search, Google Shopping, YouTube, free product listings, Google Ads, and other eligible Google services.

We take reasonable steps to ensure that product information submitted to Google is consistent with the information displayed on the applicable Auranhome product page.

Cookies and Similar Technologies

Auranhome and our authorized service providers may use cookies, pixels, tags, browser storage, and similar technologies to:

Operate the website and shopping cart;
Maintain website security;
Process checkout and purchases;
Remember customer preferences;
Analyze website traffic and performance;
Measure marketing and advertising results; and
Improve our website and services.

Essential cookies are required for the website, cart, checkout, security, and order-processing functions and may operate even when optional cookies are rejected.

Optional analytics and advertising cookies are managed through our Cookie Banner where required.

Visitors may use the Cookie Banner to accept or reject optional cookies.

Visitors may also manage cookies through their browser settings. Disabling optional cookies may reduce certain personalization or analytics functions, but it should not prevent customers from browsing products or completing a purchase.

Changes to Analytics and Advertising Tools

Auranhome may add, remove, or update analytics, advertising, and marketing tools as our business develops.

If a change materially affects how personal information is collected, used, or shared, we will update this Privacy Policy and our privacy controls where appropriate.