Legal notice

AuranHome uses Google Analytics 4 (“GA4”), a website analytics service provided by Google, to understand how visitors interact with our website and to improve our website, products, marketing, and customer experience.

Google Analytics 4 may collect or derive information such as:

  • Internet Protocol address;

  • Device and browser type;

  • Operating system;

  • Approximate geographic location;

  • Language and time-zone settings;

  • Referring website or advertising source;

  • Pages and products viewed;

  • Website navigation activity;

  • Search activity;

  • Shopping-cart activity;

  • Checkout and purchase events;

  • Date, time, and duration of visits;

  • Advertising campaign information;

  • Device, browser, cookie, or similar online identifiers; and

  • Technical, performance, diagnostic, and engagement information.

AuranHome may use Google Analytics 4 to:

  • Measure website traffic;

  • Understand how visitors navigate and use the website;

  • Identify popular products and website pages;

  • Analyze shopping-cart, checkout, and purchase activity;

  • Measure the performance of marketing campaigns;

  • Understand which websites, advertisements, or marketing channels referred visitors to AuranHome;

  • Detect website errors and performance issues;

  • Improve website design, navigation, merchandising, and customer experience; and

  • Prepare aggregated business and marketing reports.

Google Analytics 4 uses cookies, tags, software code, device identifiers, and similar technologies to collect and process website activity information.

Google may process information collected through Google Analytics in the United States and other countries where Google or its service providers operate. Google’s collection and processing of information are governed by Google’s own terms, privacy policies, and data-protection practices.

AuranHome does not intentionally submit complete payment-card information, account passwords, government identification numbers, or other highly sensitive personal information to Google Analytics.

Where required by applicable law, Google Analytics cookies and related analytics technologies will be activated only after the visitor provides the required consent through the AuranHome cookie banner.

Visitors may restrict or prevent Google Analytics data collection by:

  • Rejecting optional analytics cookies through the AuranHome cookie banner;

  • Changing their browser or device cookie settings;

  • Using privacy or tracking-protection features available through their browser;

  • Using Google’s available analytics opt-out tools; or

  • Contacting AuranHome using the privacy contact information provided in this Notice.

Disabling analytics cookies might not prevent all essential website activity, transaction records, fraud-prevention functions, or information required to complete a purchase.

Google & YouTube Sales Channel

AuranHome uses Shopify’s official Google & YouTube sales channel to connect the AuranHome Shopify store with certain Google services.

The Google & YouTube sales channel may synchronize product and store information with Google Merchant Center, including:

  • Product titles;

  • Product descriptions;

  • Product images;

  • Product identifiers;

  • Product categories;

  • Pricing;

  • Availability;

  • Product variants;

  • Shipping information;

  • Return-policy information;

  • Promotional information; and

  • Other information required by Google to display, list, or advertise AuranHome products.

This information may be used to display AuranHome products through Google Shopping, Google Search, YouTube, Google Ads, Performance Max campaigns, free product listings, and other eligible Google services.

AuranHome has not yet finalized or activated all optional customer-data-sharing or advanced advertising features that may be available through Shopify or Google.

Accordingly, advanced features such as the following may not currently be active:

  • Enhanced conversions;

  • Customer Match;

  • Personalized remarketing audiences;

  • Advanced customer matching;

  • Advertising audience synchronization; or

  • Other enhanced customer-data-sharing features.

If AuranHome activates any such feature in the future, this Notice and the applicable cookie and privacy controls will be reviewed and updated as necessary.

AuranHome will not intentionally represent that an optional advertising or customer-data-sharing feature is active unless that feature has actually been enabled and configured.

Advertising Settings Subject to Change

AuranHome may change its Google, YouTube, Shopify, analytics, conversion-tracking, or advertising settings as its business and marketing operations develop.

Before enabling a materially different advertising or customer-data-sharing feature, VCSPACE LLC will take reasonable steps to:

  • Review the types of information involved;

  • Review the applicable Google and Shopify requirements;

  • Update this Privacy Notice where appropriate;

  • Update the AuranHome cookie banner or privacy choices where appropriate;

  • Obtain consent where required;

  • Provide an opt-out mechanism where required; and

  • Limit the collection and use of information to legitimate business and advertising purposes.